Window Graphics Program
PLASTIC FABRICATION n/a
METAL FABRICATION n/a
SCOPE OF WORK:
We worked closely with Michaels to develop a successful window graphics program that could be adapted to a multitude of different store front configurations, yet maintain strong brand recognition across all of them. This is an ongoing project, with each location requiring a custom treatment.
SOLUTIONS TO OUR CHALLENGES:
We needed to give all of the storefronts a unified look and hide the cashwraps and clutter that is often visible from the window area. The strategy was to design standard category wordings that could be used to fit the window widths, with frosted film below to obscure any unsightly components. Every store requires a site survey and an Interior Store Plan Guide to address the needs of that location and bylaws. Often windows are not visible to the inside, so require either full coverage film or color graphics. Also, as these installations, which we coordinate, are to be done in time for the store openings, the lead in times for each project can be short.
OUR STRENGTHS USED ON THIS PROJECT:
CUSTOMER SERVICE, INNOVATIVE SOLUTIONS, SPEED TO MARKET, EASY TO TRANSITION
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