Store Within a Store Program
SCOPE OF WORK:
Hershey's approached DGS to partner with them on this concept that they developed with Wild Blue for a SWAS to clean up the clutter in the candy aisle. Tested in a Winn Dixie store in Louisiana, it was a huge success. Hershey's now rolls this concept out to several stores a year. The package includes wooden and metal displays, custom graphics and large scale 3D scale versions of candy pieces. Working with Hershey's, DGS develops a layout to fit the designated area of the store, produces the required package and installs it in the retail space.
SOLUTIONS TO OUR CHALLENGES:
By far, the largest challenge with this project was designing, engineering and fabricating the "candy pieces" so that they looked authentic and "good enough to eat". Vacuum forming the pieces and the finishing details were the key to this success. The other challenge was incorporating the concept into a wide range of retail "spaces" moving forward. DGS has developed multiple layout options to customize a space to fit product into any configuration.
OUR STRENGTHS USED ON THIS PROJECT:
CUSTOMER SERVICE, INNOVATIVE SOLUTIONS
Contact Us for Help with Your Next Project
Together we can do great things!